The issue was that we could not get any conversion metrics on these ads.” TTAG Systems built a custom text messaging and voice campaign that allowed riders to sign up and make a free international call right from the bus. “Initially, our transit ads encouraged riders to visit the website and get free credit to make a call to their moms living abroad. “We came up with the idea during our ‘Call Mom’ transit ad campaign,” said Armen Matosyan, CEO at TTAG Systems. In 2012, the Canadian Wireless Telecommunications Association (CWTA) said Canadians sent 224 million text messages each day. Whether marketers would like to run contests, send MMS coupons or make smart posters talk, textLab launches any campaign in minutes via intuitive web dashboard utilizing its robust telecom network and then empowers marketers with tools to view reports and measure ROI.
Nine interactive Voice, SMS or MMS campaigns can be keyworded, tailored to demographics and integrated into print ads or any other online or offline media via easy-to-remember short codes or 10-digit long codes that look like local numbers.
Harnessing the power of multimedia and text messaging the new cloud-powered SMS marketing software makes it easy to engage customers right where they are, which is on their mobile phones. With TTAG Systems’ textLab it is much simpler now. Production and PR instances will use this directory.Canadian technology company’s groundbreaking SMS Mobile Marketing Software helps marketing agencies and enterprises to reach offline customers via voice, text and multimedia messaging from one convenient place.Īttracting and retaining customers in 160 characters or less can be difficult. This will generate (or re-generate) a /public directory which SHOULD be checked into GIT. Therefore, while developing you don't need to do anything differently, but when you are ready to test or deploy to Heroku you should: On production, assets are served out of a static directory. On development, RoR will auto-compile assets for you. See the file config/settings.yml to understand which variables you need to set. Configuration ¶ ↑Ĭonfiguration is accomplished via ENV variables. If you are not using the Heroku toolbelt, you will need to run the webserver using some other mechanism.
You can install TextLab just as you would any Ruby on Rails application. TextLab runs on JRuby to allow for the use of the Java XSLT processor. It makes use of the TEI XSLT for creating HTML renderings of the edition. The Rails server is mostly a REST service, but it also serves up the published editions.
It is a single page application using Backbone.js and Bootstrap. This application is made to run in the Heroku hosting environment, but has no dependencies to Heroku components. A worker process is required for delayed job. TextLab is a Ruby on Rails 4.2 application that runs on JRuby 9.1.12.0. TextLab enables users to transcribe revisions in manuscript of a work, collate variant print versions, narrate the sequence of revision, display diplomatic and base versions, and generate a corrected, emended, and annotated reading text version as a critical edition of the work.